First Look at Chip and Joanna Gaines’ New Target Collection

First Look at Chip and Joanna Gaines’ New Target Collection

We’re getting closer and closer to the official launch of Chip and Joanna Gaines’ Target lifestyle collection—available November 5—and now, thanks to a newly-released lookbook, we have more information.

The full line will feature over 300 pieces that include everything from a toddler pajama set to chic lanterns to festive decor. The best news? True to Target style, the collection is actually affordable. Most items are priced at under $30, making them the perfect solution to all your hostess gifting struggles.

“We wanted to design the collection for everyday life—industrial and vintage elements for those who value traditions, but also want to add a modern touch through classic patterns and organic finishes,” said Joanna in an interview with Target. “The inspiration for Hearth & Hand with Magnolia came from those sweet moments in life that bring people together—everything from holiday traditions and family gatherings to quiet nights around the fire.”

Want to get a first look at the new collection (and get a head start on holiday shopping in the process)? Here are some of our favorites from the upcoming lifestyle brand.

Update: Hearth & Hand with Magnolia has since refreshed their Target collection with 140 (!!) new items—including chic office accessories and playful kitchenware. Check out their latest line for Spring 2018 here.

Original article and pictures take domino.com site